GlanceGuide Inc, is a Palo Alto-based startup company that has created a comprehensive video analytics suite to provide web advertisers and video publishers with comprehensive user psychographics: a precise quantification of how users are interacting with video and advertising content.
GlanceGuide Web Video Analytics is an Engagment Score, a singal number measuring the overall quality of viewer’s experince with a particular video ad or ad/content interction.
Beneficiary of Web Video Analytics
- Publishers :- Who can increase Video plays, site increase and revenues.
- Advertisers:- who get the right ads to right viewers to increase sales.
Data Collection Method :-
Figure 1 illisutrates when visitor clicks on video, gg.swf downloads its self in viewer’s video player.It then starts collecting data on the video being played and captures events as the viewer interacts with the video player.
Figure 2 explains Software Architecture of GlanceGuide Web Video Analytics.The underlaying data structures are optimized for video, which allows us to deliver improved performance and flexiblity.
Special Features
- Load/Unload Events(Player, Video, Overlay)
- Play Events (play, Pause, Stop, Seek Forward and Rewind)
- Sound Events(Mute, Unmute, Adjust Volume)
- Screen Events (Focus, Full Screen)
- Participation Events(Click URL, E mail Video, Download Bookmark, Comment, Publish interact)
Different Reporting Formats
Dashboard reoport provides an overview of performance of your websites. It gives you a quick indication of any issues that need immediate attention.
The B2E (Beginning-to-End) Views report measures the percentage of viewers who watched the video from beginning to end. Videos with high B2E Views are your most valuable content.
The Average Viewing Time report gives you an indication of how long viewers are watching your videos. Average Viewing Time is measured by percent of the video that the viewer finished watching. It is an indicator of how compelling the viewers find the video content.
The Audience Loss report shows you visually where in a video that your viewers are leaving. Select a Category/Subcategory/Title from the Filters Box, and press Apply Filters. A media player with that video will appear next to the right of a chart. Press the play button on the video. The beginning value is the number of viewers who have started to watch the video. The chart draws in synch as the video plays, and shows how many viewers are left after each second. Use the chart to spot where the video may start to lose its effectiveness.
AD Reports
Video Content and Ads are measured separately in GlanceGuide, Some of the Content Reports are available for analyzing ads.
- Average Viewing Time
- Reach (Video Plays & Unique Visitors)
- Beigning to End Views
- Interval Analysis
- Audience Loss with Synchronized Video
- Ad Engagement Score
- Top AD Analysis
- Top AD Categories
- Top Sub Ad Categories
Why you should use GlanceGuide for Your AD Campaign or Video???
- GlanceGuide has developed the most scalable, performance-oriented back-end data warehouse, specifically customized for video data acquisition.
- GlanceGuide has designed an out-of-the box integration solution that can be deployed quickly and easily with all media players; in fact, for partners using thePlatform or Brightcove, integration takes just two lines of code.
- GlanceGuide’s statistical engine is powerful and fast, enabling real-time generation of detailed data to support rapid and informed decision-making.
- GlanceGuide has an engagement score analytic – a one number score that measures the quality of viewing, and compares the all-important correlation between content and effective ads.
- GlanceGuide works with partners to customize web video analytics reporting to each partner’s needs, including export of the data for integration into a client’s internal reporting system.
Have a look on Video Demo of GlanceGuide Web Video Analytics
Comments and Suggestions are welcome 
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