I was engaged with my exmination of mba. now back to routine. i m glad to do startup after new year.
My resoultions for 2009 are expanding web analytics blog, will write some post regarding mobile analytics vs. traditional analytics, insights from webinar of creating web analytics plan 2009 and many more.
Just few days back i came across an interesting news regarding Web analytics market survey by Web analytics association.
Web analytics association(WAA) has found that ” more than 96% of respondents plan to increase or maintain current spending on web analytics during the year.”
“Around eight in ten (81%) plan to invest in consulting and staffing to help make the most out of their existing analytics tools, and take action on the data they provide to improve web site performance. Also, 41% say they will be investing in add-on tools, such as those for behavioral targeting and paid search.”
Seems that companies will spent more amounts on web analytics, as of numbers of talent pulls will require and analytics vendors will take benefit of growing market share of web analytics industry.
“Results also reveal a demand to have business decisions driven by analytics, with 65% of respondents claiming this as their top web analytics initiative in 2009. Other top priorities identified include best practices implementation, KPI development, process development and getting executive management awareness and support on web analytics.
In 2009 web analytics affects in strategic level decisions regards to campaign success ratio, Upper management will take more interst in depth of web analytics, hows it works?, whats the basic of it?
In short web analytics market is recession proof in slowdown economy as of its growning market share in US, Canada, Europe, the Middle East, Africa, Latin America and Asia Pacific.
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