Uk web analytics market’s growth will predicated £78 million and 12% by the end of 2008,according to research by E-consultancy.
Total UK revenues, specifically for web analytics vendors, will amount to £40 million in 2008, with the remaining £38 million split between client-side investment on internal staff and money spent on third-party agency and consultancy services.
E-consultancy’s Head of Research Linus Gregoriadis said: “The profile of web analytics continues to grow as it becomes more integral to business decision-making and organisational strategy.
“The credit crunch is putting the spotlight on analytics as organisations work harder to understand where they are getting the best return on investment and where real value is being added.”
According to E-consultancy’s Web Analytics Buyer’s Guide 2008, free analytics tools offered by the likes of Google and Yahoo! are increasing pressure on vendors to provide similar technology at no cost or to add more value to existing analytics solutions.
Gregoriadis added: “Vendors have continued to grow their revenues because many businesses, particularly larger organisations, are using the free tools in addition to paid-for services, rather than as a replacement.
“However, as free tools offered by the likes of Google, Yahoo! and Microsoft become more sophisticated, it will be interesting to see how the established vendors defend their territory.”
Headline market trends
- Credit crunch drives companies to adopt strategic approach to web analytics as organisations become more focused on spending as efficiently as possible.
- Consolidation of industry continues as bigger players acquire to broaden offering – but there are still opportunities for niche players who take a specialised approach.
- Increased sophistication of free tools leads to greater awareness about measurement and tracking, but puts pressure on vendors to offer similar solutions at no cost.
- Privacy continues to be a contentious issue, particularly as new browser types with additional privacy settings create challenges for the web analytics industry.
About this report
This buyer’s guide is aimed at companies who are investigating the market for web analytics providers, with profiles of 22 leading suppliers.
The guide, which has a UK focus, also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology.
There is also guidance about pricing models and costs, and a market analysis to build your understanding of this sector. There is also a section on how to find the right supplier, with tips and pitfalls for companies looking for the most suitable supplier.
Which vendors are featured in the buyer’s guide?
Amethon, AT Internet, Coremetrics, DC Storm, eVisit Analyst, Facilitate Digital, Google Analytics, IndexTools (Yahoo!), Intellitracker, iPerceptions, Lynchpin, Marketwave, Nedstat, Nielsen Online, Omniture, RedEye, Site Intelligence, Speed-Trap, Unica, WebAbacus (Foviance), WebTrends and WiredMinds.
Report URL
http:/
/www.e-consultancy.com/publications/web-analytics-buyers-guide-2008
