Hope that readers of Web Analytics Tip are enjoying holidays a most. Its 1 days to go for welcoming 2010. So its time to take recap of most buzzing and discussed news of web analytics industry occurred in 2009!
So let’s start with most buzzing news of 2009 of Web Analytics World.
Google Analytics roll out with Next Gen Power Full Features – Google Analytics updated their features of Goal, Advanced Analysis Features, Unique Visitor Metrics, Multiple Custom Variables, Sharing Segments and Custom Report Templates, Mobile Website Tracking and last but not least Analytics Intelligence & Custom Alerts. Google Analytics also changed in their tracking code by introducing Asynchronous Tracking Code for speeding up website loading.
Google Analytics Individual Qualification – Google Analytics introduced Google Analytics Individual Qualification (GAIQ) Certification at 50 bucks. Any one can take this exam to enhance their curriculum in Web Analytics Industry. R u Google Analytics Individual Qualification Certified Professional?
Yahoo! Web analytics Consultant Network – Yahoo! Web analytics launched pretty much new concept of Yahoo! Web analytics Consultant Network. YWACN is a network of independent third-party analytics specialists who can help provide analytics consulting services. It is same as Google Analytics Authorized Consultant Company.
Omnitture acquisition by Adobe – Adobe acquired Omnitture, one of biggest web analytics vendor this year. This acquisition will significantly expand Adobe’s addressable market and growth potential, broadening solutions Adobe provides to the rapidly growing Internet advertising, e-commerce and digital media markets. This acquisition will deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications.
Web Trends Real Time Update – Web Trends updated their features with Analytics 9 which includes a redesign of their reporting interface, real-time reporting, an iPhone Application, and alerts.
Web Analytics 2.0 Book – Web Analytics 2.0 is second book written by Avinash Kaushik, the best selling author of Web Analytics: An Hour a Day. In this book you find next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.
These are the all the major update of Web Analytics in 2009. It also seems that 2009 was year of Google and its roll out. Now time to see what will be the major updates in 2010? What’s your take on these? Share Here!