Hey friends,
yesterday i read one interesting article on Google’s official blog of analytics that now Google analytic tracks Adob flash content. it seems that google doing value addition in GA, Custom reports and now tracking of Adob Flash Content. its good news for GA lovers like me 
Word from
” Today, at the Adobe MAX Conference in San Francisco, in a joint collaboration with our friends at Adobe and a few ace third party developers, we announced a simplified solution for tracking Flash content for everyone, called Google Analytics Tracking For Adobe Flash.
Working at Google over the past couple of years, I’ve had the opportunity to work with with many of our top clients to implement Google Analytics, who have found the power to identify and analyze trends on their web sites highly useful. But, one of the most common implementation challenges has been tracking Flash content on their pages. In the past, Flash tracking was not provided out of the box, and every implementation had to be customized. Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been simpler.
What’s all that about
This feature is a translation of the current Google Analytics tracking code into the ActionScript 3 programming language that dramatically simplifies the ability to track Flash, Flex and AS3 content. This new Flash tracking code provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.
Now it’s simple for Flash content developers to answer questions like:
- How many people have watched my video?
- Are we developing the right creative that attracts new users?
- How effective is my content at getting people to take action?
Recently, we talked with Matthew McNeely, VP of Engineering at Sprout, a company that helps advertisers design rich media content, about how Sprout has used the code to track distributed content across MySpace and iGoogle.
Supported Platforms
We know there are many levels of experience in the Flash/Flex community so we tried to make it easy for both non-technical designers as well as seasoned ActionScript programmers to take full advantage of this Google Analytics Tracking For Flash. We’ve provided tracking libraries for both Flash and Flex which can be downloaded as a ZIP file here. The libraries include:
- Flash visual component
- Flash AS3 library
- Flex MXML component
- Flex AS3 library
And you can learn more about how to use them through this developer documentation.
Open Development
At the same time, we know that things change quickly online, and developers might want to review and improve the code. So we’re providing our entire AS3 code base under the Apache 2 License as Open Source, available here.
For me, this is one of the most exciting aspects of this project. If you are a developer and want to improve the code’s functionality, you can contribute to the code base. Or, if you are a company that is running a content platform, such as Sprout mentioned above, you can seamlessly integrate the Flash tracking codebase into your existing architecture.
So while many features get launched at the end of their development cycle, we see this as just the beginning.”
Related posts:
{ 1 comment… read it below or add one }
Hey,
This sounds great. It seems that, this global recession makes Google to stand on its toes, as we can see a lot of new improvements specially in the web analytics segment.
Recently, On 14th November, Google announced that Special segment in the Google Analytics with a detailed guideline & now google is Coming up with the Flash Analytics Tracking.
Now, its a challenge for the Web Professionals like us to follow the series of updates, implement & getting updated with the trends in the web analytics area.
Thanks for sharing such good article,
Amish
[Reply]