Lately it’s been more than 6 month to write last blog post in WT. Google launched Multi Channel Funnels for Google Analytics in April. Therefore it’s possible that you might have read about it at other blogs. No doubt that Google Analytics came with this power full feature to see buying behavior of users through multi channel funnel reports with visualization. I’m going to demonstrate about glimpse of Multi channel funnels. Currently it’s in beta version but you can sign up here for early access here.
What is Multi Channel Funnels?
Multi Channel Funnel is the newest feature of Google Analytics Version 5. It shows how visitor is interacted with your website in last 30 days through different sources or online marketing campaign i.e. paid search, organic search or email marketing or any other campaigns before purchasing or converting.
It will include visitor behavior from sources like paid and organic search (on all search engines along with the specific keywords searched) , referral sites , affiliates, social networks , email newsletters ,display ads ,custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs. For more information you can check it out video – how it works ?
Benefits of Multi Channel Funnels
- The vital benefit of Multi Channel Funnels is how the user converted through which channel and how much time passed between the initial visit and purchase.
- Multi Funnel Reports answers about performance of your online marketing campaigns.
