i was so excited when i got mail from michle regarding post on amethon to give more details on Amethon. After wards busy wd social engagements. so now back to blogging………..
i covered some more product feature of Amethon.
How it works???
Mobile analytics works by analyzing the mobile web traffic data as it flows between your web servers and the subscriber’s handset. The platform is deployed inside your network using a passive, packet collection configuration which means that there is no latency or delay introduced and there is no risk or impact to your applications or infrastructure.’
Once configured, the system automatically starts collecting data on all pages being served to subscribers and starts reporting immediately via the built-in web reporting engine.
Log File Analysis:
Ø Does not capture mobile specific information such as handset capabilities.
Ø Requires significant effort to parse log files and generally maintain the system.
Ø Very processor intensive, especially for multiple content servers.
Ø Reports typically take 24 hours or more to be produced.
Page Tagging:
Ø JavaScript solutions won’t work with most mobile handsets and add significant page ‘weight’.
Ø Tagging pages can be time consuming or complicated depending on the site architecture.
Ø Sensitive customer data is gathered and analyzed offsite by 3rd parties.
Ø Reports typically take 24 hours or more to be produced.
Ø Referrer and search engine information cannot be obtained through 1×1 pixel image calls.
Ø Supports all handsets and browser types including referrer and search engine information.
Ø No need to modify web content and starts gathering data immediately.
Ø Reporting data is updated in near-real time.
Ø Supports the largest mobile internet sites on a single server.
Ø Reports on mobile specific metrics such as handset resolution and mobile operator identity.
Key Feature and Functionality
Standard Web Metrics
Ø Page views, visitors, session duration, unique visitors. Click paths, entry and exit pages and bandwidth, downloads.
Ø Referrers, search engines and search terms, geolocation, Hits, Page Titles, User Agents, Browser Type, Operating System.
Mobile’s Consolidated Traffic
Web traffic from mobile devices is identified and reported separately in conjunction with the mobile specific reports described below. This filters out PC browsers that accidentally access your mobile site.
Handset Capability Analysis
Ø Specific reports on mobile handset capability including brand, model and screen resolution.
Ø Reporting on other device information such as cookie, JavaScript and video streaming support will be available soon.
Mobile Operator Identification
Shows how different mobile operators contribute to traffic in terms of visitors, page
views and visits. This can also be viewed on a country by country basis.
Optimized visit or identification
Ø As well as supporting 3rd party cookies for visitor identification, Mobile Analytics
Ø Incorporates a number of proprietary algorithms that improve visitor identification in mobile networks.
Ø Live visit or analysis provides a real-time view of subscribers browsing your site including device characteristics, session timing, entry page, referrers, search terms and click paths.
Bot and crawler exclusion
A database of more than 20,000 crawler and bot signatures ensures that only human browsing is reported while new crawlers.
